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Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Stefan H. Thomke

Download Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

Experimentation Matters: Unlocking the Potential of New Technologies for Innovation Stefan H. Thomke ebook
Publisher: Harvard Business Review Press
Page: 320
ISBN: 9781578517503

Revolutionizing Innovation and Performance Through New Experimentation Technologies Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies-including computer modeling and simulation-promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D ...

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